Which famous athlete surprised the retail world by becoming a highly successful brand ambassador for a luxury watch brand despite having no previous connection to horology?

Brand ambassadors can make or break a product's image and market reach. The right celebrity-brand partnership creates authentic connections with consumers and can dramatically boost brand awareness. This question tests your knowledge of one of the most successful yet surprising celebrity brand partnerships that defied conventional marketing wisdom and created significant retail impact.

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Roger Federer for Rolex
Michael Jordan for Tag Heuer
Serena Williams for Audemars Piguet
LeBron James for Omega