Which famous bookstore chain pioneered the 'digital-first, in-store experience' strategy where customers could browse physical books then instantly purchase digital versions via in-store QR codes?

The publishing world has undergone dramatic transformations with digital technology. Major retailers and publishing houses have developed innovative marketing strategies, sales platforms, and brand identities to adapt to changing reader preferences. This trivia question explores a groundbreaking omnichannel retail innovation that changed how readers discover and purchase books. Test your knowledge of the business side of literature!

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Barnes & Noble with their NOOK Discovery Stations
Waterstones with their ReadNow Interactive Displays
Books-A-Million with their InstantLib Kiosks
Powell's Books with their PageScan Technology