Which telescope manufacturer first introduced the 'Star Gazers Club' loyalty program that offered members exclusive access to dark sky sites and contributed to a 40% increase in their market share?

Test your knowledge about one of the most successful marketing campaigns in astronomy retail history! In the competitive world of telescope manufacturing, companies have employed various marketing strategies to distinguish themselves. This poll focuses on a groundbreaking loyalty program that revolutionized how amateur astronomers engage with telescope brands and contributed significantly to astronomy's popularity among the general public.

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Celestron, with their 2005 'Navigate the Night' campaign
Meade Instruments, through their 2008 'Universe Unlimited' program
Orion Telescopes, with their 2010 'Cosmic Rewards' initiative
Sky-Watcher, as part of their 2007 'Galaxy Guild' membership offering