Which gaming company's controversial 'Shock and Awe' marketing campaign for a 2004 handheld console launch included sending dead fish to journalists?

The gaming industry has produced some of the most innovative and memorable marketing campaigns in modern advertising history. From shocking commercials to revolutionary brand partnerships, game companies have pushed creative boundaries to capture player attention. Test your knowledge of these iconic marketing moments that changed how games are promoted and perceived by the mainstream audience.

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• Sony (for the PSP)
• Nintendo (for the DS)
• Sega (for the Game Gear re-release)
• Microsoft (for the N-Gage partnership)

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