Which pricing strategy involves setting an extremely high initial price for a new medication, then gradually lowering it as competitors enter the market?

The pricing of medications involves complex strategies that balance research costs, market competition, accessibility, and profit margins. Pharmaceutical companies employ various pricing models that can dramatically affect patient access, insurance coverage, and healthcare costs overall. This poll explores one of the most controversial pricing strategies used in the pharmaceutical industry - one that has sparked debates about ethics, healthcare economics, and regulatory policy.

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Skimming pricing
Penetration pricing
Value-based pricing
Reference-based pricing