Which demographic targeting strategy has proven most effective for companies marketing advanced graphing calculators in recent years?

The educational mathematics market is filled with innovative products designed to help students grasp complex concepts. Behind these tools are carefully crafted marketing strategies that target specific demographics and needs. This poll tests your knowledge of how mathematical products are marketed and positioned in the educational retail space. Do you know how companies reach their target audiences in this specialized field?

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Marketing directly to university mathematics departments for bulk purchasing recommendations
Focusing primarily on parents of elementary school students through social media campaigns
Targeting retired engineers and mathematicians seeking hobby tools
Advertising exclusively through gaming platforms to reach tech-savvy teenagers