Which gaming product launch strategy pioneered the now-common 'Early Access' model where players purchase and play unfinished games while developers continue development?

The gaming industry has evolved dramatically in how companies launch new titles and hardware. From surprise drops to elaborate marketing campaigns spanning months, product launches in gaming can make or break a title's success. This trivia question tests your knowledge of notable game product launches that changed industry standards or broke sales records.

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Minecraft's Alpha/Beta release approach (2009-2011)
Steam's Greenlight program (2012)
World of Warcraft's public beta test (2004)
Electronic Arts' Origin Access Premier subscription service (2018)