Which social media advertising campaign generated over 6.8 billion impressions worldwide and increased its brand's market value by $31 billion within a month of launch?

Test your knowledge of groundbreaking social media advertising campaigns that changed the marketing landscape! In recent years, certain brands have created social media moments so powerful they transcended traditional advertising to become cultural phenomena. These campaigns didn't just sell products—they started conversations, inspired memes, and redefined how companies connect with audiences in the digital age. Can you identify which campaign truly revolutionized its category?

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Spotify's annual 'Wrapped' personalized user data campaign
Nike's Colin Kaepernick 'Believe in something' campaign
Apple's #ShotOniPhone user-generated content initiative
Wendy's 'Nuggs for Carter' Twitter response campaign