Which marketing strategy did NASA use to revitalize the Hubble Space Telescope's brand after its initial launch revealed a serious flaw in the primary mirror?

The Hubble Space Telescope isn't just a scientific instrument—it's also one of NASA's most successful 'products' in terms of public engagement and brand recognition. This poll explores how NASA transformed a technical mission into a household name through strategic product marketing, creating one of astronomy's most powerful brands. Test your knowledge about the marketing strategies that made Hubble an iconic part of astronomical consumer culture.

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They rebranded it as the 'Deep Space Explorer' to distance it from initial negative press
They created the 'Hubble Heritage Project' to share spectacular cosmic images with the public, turning scientific data into cultural touchstones
They launched a limited edition telescope merchandise line at science museums to generate new revenue
They discontinued all public communications about Hubble for five years until the repair mission was complete