Which children's book publisher adopted a penguin as their brand mascot in 1935, creating one of the most recognizable literary logos that remains virtually unchanged today?

In the publishing world, recognizable mascots have helped define some of the most successful literary brands. These characters serve as visual ambassadors for publishing houses, book series, and literary festivals, creating instant recognition among readers. Test your knowledge of these iconic literary brand representatives that have shaped the marketing of books and reading experiences across generations.

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Penguin Books
Scholastic
HarperCollins
Random House