Which music artist pioneered the equity-based endorsement model in 2008, receiving company shares instead of a flat fee for promoting their headphones, ultimately resulting in a $3+ billion acquisition?

The landscape of music artist endorsements has transformed dramatically over the past two decades. From simple product placements to complex brand collaborations and equity partnerships, musicians have found increasingly sophisticated ways to monetize their influence. This trivia question explores a groundbreaking moment in music endorsement history that changed how artists approach brand partnerships.

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