Which film's social media marketing campaign is credited with pioneering the use of character-specific Twitter accounts that interacted with fans in real-time, creating an extended narrative beyond the film itself?

In today's digital-first entertainment landscape, social media has revolutionized how films and TV shows are marketed to audiences. Studios have developed sophisticated strategies to build anticipation, engage fans, and drive viewership through various platforms. This trivia question tests your knowledge of a groundbreaking social media campaign that changed how studios approach digital marketing for major releases.

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• Deadpool (2016)
• The Blair Witch Project (1999)
• The Hunger Games (2012)
• Paranormal Activity (2007)

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