Which government agency first implemented a 'digital marketplace' platform modeled after online retail stores, allowing other government departments to easily procure technology services?

Government agencies worldwide are adopting retail-inspired strategies to improve citizen services and engagement. From digital service portals to personalized communication approaches, the public sector is embracing retail innovations to transform the citizen experience. Test your knowledge about a groundbreaking government retail innovation that changed how citizens interact with public services.

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UK Government Digital Service (GDS)
U.S. General Services Administration (GSA)
Australian Digital Transformation Agency (DTA)
Canadian Digital Service (CDS)