Which revolutionary marketing campaign helped 'Hamilton' become a cultural phenomenon before it even opened on Broadway?

Marketing in the performing arts world requires unique strategies to fill theaters and concert halls. From ballet companies to Broadway productions, successful campaigns must balance artistic integrity with commercial appeal. This trivia tests your knowledge about a groundbreaking marketing campaign that transformed how performing arts organizations reach new audiences.

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#Ham4Ham lottery performances outside the theater
Full show preview screenings at movie theaters nationwide
Celebrity endorsement campaign featuring past US presidents
Free streaming of the entire show on YouTube for one weekend