Which retail giant first used geodemographic segmentation (PRIZM) in the 1980s to revolutionize store location strategy?

The global expansion of retail chains has transformed how businesses approach geographical market entry. Some pioneering companies developed revolutionary location-based strategies that changed retail forever. This trivia question explores a landmark moment in retail geography that reshaped how brands think about global expansion and localization strategies.

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Walmart
Sears
Target
JCPenney