Which mythological figure's brand positioning was most successfully maintained across multiple cultures, allowing them to retain their core domain while expanding their influence?

In ancient mythologies, gods and goddesses were essentially 'positioned' with specific domains of influence and power—not unlike modern brand positioning strategies. Each deity had a clear role and distinct attributes that made them recognizable and relevant to their worshippers. Test your knowledge about how these divine entities were positioned in their respective pantheons and what this might teach us about effective brand positioning today.

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Hermes/Mercury (messenger god who expanded to commerce, travel, thieves, and athletics)
Thor (thunder god who attempted to expand into fertility and agriculture)
Isis (Egyptian goddess who tried to rebrand from motherhood to universal goddess)
Poseidon/Neptune (sea god who attempted to diversify into earthquakes and horses)