Which famous architect pioneered the concept of 'brandscaping' - designing buildings to serve as three-dimensional brand identifiers for corporations?

In architecture, brand identity extends beyond logos to the distinctive visual language of buildings themselves. Renowned architectural firms often develop signature styles that make their projects instantly recognizable worldwide. This poll tests your knowledge of how architectural firms have developed unique brand identities through consistent design languages across their projects.

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Frank Gehry, whose distinctive titanium facades became signature elements for institutions seeking cultural prominence
Norman Foster, whose high-tech aesthetic emphasized structural transparency for corporate headquarters
Zaha Hadid, whose parametric fluid forms became identifiable brand markers for luxury commercial clients
Rem Koolhaas, whose concept of 'generic city' explicitly rejected architectural branding in favor of functional neutrality