Which unique retail expansion strategy has REI Co-op employed that differentiates it from most national retailers?

Outdoor retailer REI Co-op is known for its strategic geographic expansion approach, carefully selecting new markets based on specific criteria. The company has become a master of location intelligence, using data analytics and customer demographics to guide their retail footprint growth. This poll tests your knowledge of REI's unique expansion strategy that has helped them build deep customer loyalty while maintaining their brand identity across different geographic regions.

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Opening stores only in regions with multiple national parks nearby
Expanding based on zip codes with highest concentration of existing co-op members, even before physical presence
Prioritizing university towns with over 50,000 students
Only establishing stores in cities that have hosted the Olympic Games