Which gaming company first introduced the 'battle pass' subscription model that has since revolutionized in-game purchasing and become a standard monetization strategy across the industry?

The gaming industry has transformed retail and marketing strategies in unique ways. From in-game purchases to virtual storefronts, gaming companies have pioneered innovative retail concepts that blur the lines between virtual and physical commerce. This poll tests your knowledge about a groundbreaking retail promotion that changed how games are marketed and sold.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)