Which celebrity pioneered the 'drop model' retail strategy in 2015 with their cosmetics brand, creating unprecedented demand through limited inventory releases and digital-first marketing?

The worlds of fame and retail have increasingly converged, with celebrities leveraging their personal brands to launch innovative products and retail experiences. This trivia question tests your knowledge about a famous celebrity's groundbreaking retail strategy that revolutionized how stars engage with consumers. Do you know your celebrity retail history, or are you just keeping up with the headlines?

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Kylie Jenner with Kylie Cosmetics, using Instagram as the primary sales channel before products were available in stores
Rihanna with Fenty Beauty, using YouTube tutorials to drive traffic to Sephora's physical locations
Gwyneth Paltrow with Goop, using pop-up retail locations combined with subscription boxes
Jessica Alba with The Honest Company, using mommy bloggers and Target exclusive partnerships