Which major transportation company invested over $32 million in a digital transformation initiative called 'Future Wheels' that was abandoned within 18 months due to poor integration with legacy systems?

The transportation industry has witnessed numerous digital transformation initiatives, with companies leveraging technology to enhance customer experiences and operational efficiency. However, not all digital ventures succeed. This trivia tests your knowledge about a notable transportation retail digital transformation failure that became a cautionary tale in the industry.

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Continental Transit's 'RouteRevolution' platform that attempted to create a unified booking and fleet management system
Greyhound's 'RoadSync' technology that aimed to modernize their entire ticketing and customer engagement infrastructure
Amtrak's 'TrackForward' initiative that sought to implement AI-powered predictive maintenance and passenger flow optimization
JetBlue's 'SkyConnect' program designed to create a seamless digital experience across all customer touchpoints and operations