Which Broadway musical pioneered a groundbreaking collaboration with Apple, featuring its products prominently in the production and creating an exclusive app experience for theater-goers?

The performing arts industry, particularly Broadway productions, has increasingly embraced brand collaborations to enhance visibility and create new revenue streams. These partnerships between theatrical productions and consumer brands create unique marketing opportunities while helping shows reach new audiences. Test your knowledge about these creative collaborations that have brought together the magic of theater with innovative brand partnerships!

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Dear Evan Hansen
Hamilton
Wicked
The Lion King