Which major performing arts organization launched the first dedicated retail innovation lab specifically designed to create immersive merchandise experiences tied to their productions?

The performing arts industry has been revolutionizing the way they approach merchandise sales and audience engagement through retail innovation labs. These experimental spaces are transforming how theaters, concert halls, and performance venues interact with patrons beyond the stage. Test your knowledge about how the performing arts sector is using retail innovation to create new revenue streams and enhance the audience experience.

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Broadway League's 'StageStore Lab' in New York City
London's Royal Shakespeare Company with their 'Performance Retail Experience Lab'
Sydney Opera House's 'Spotlight Innovation Center'
Lincoln Center's 'Performing Arts Marketplace Incubator'