Which innovative film distribution and marketing strategy, first successfully employed by Universal Studios for 'Jaws' in 1975, fundamentally changed how major films are released?

In the film industry, studios often employ specific product development strategies to maximize return on investment for big-budget films. One particular approach revolutionized Hollywood's business model in the 1970s and continues to shape release schedules today. Test your knowledge about this influential marketing and product development strategy that transformed how movies are made and distributed.

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Wide release strategy - opening a film in thousands of theaters simultaneously with massive marketing campaigns
Platform release strategy - gradually expanding to more theaters based on word-of-mouth
Day-and-date release - simultaneous theatrical and home video releases
Roadshow exhibition - limited engagements in prestigious venues with higher ticket prices