Which sports brand first launched a loyalty program that connected physical activity tracking through a mobile app to earn rewards and exclusive product access?

Test your knowledge about innovative loyalty programs in the sports retail industry! Major sports brands are constantly evolving their customer retention strategies to build stronger connections with athletes and fans. This question explores how one major company revolutionized the traditional loyalty approach with technology integration. Do you know which brand pioneered this game-changing program?

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Nike with Nike+ and NikeFuel
Adidas with miCoach Rewards
Under Armour with UA MapMyFitness Rewards
Reebok with Reebok One Membership