Which transportation industry CEO famously created a retail experience that allowed customers to bypass traditional dealerships, selling vehicles directly to consumers through company-owned showrooms and online platforms?

The transportation industry has transformed how retail works, especially with the rise of mobility-as-a-service platforms. These innovations have changed how people access transportation services and created new retail marketplaces. Test your knowledge about a pioneering CEO who revolutionized the transportation retail experience and created one of the most recognizable brands in the industry.

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Elon Musk (Tesla)
Mary Barra (General Motors)
Jim Farley (Ford)
Herbert Diess (Former Volkswagen Group)