Which celebrity-brand collaboration was the first to include an equity stake rather than just a traditional endorsement fee, changing how celebrities partner with companies?

Celebrity brand collaborations have transformed the retail landscape, creating billion-dollar empires and reshaping consumer expectations. From beauty moguls to athletic wear icons, these partnerships have evolved from simple endorsements to full creative control and equity stakes. Test your knowledge of the most influential celebrity product partnerships that revolutionized their industries!

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50 Cent with Vitamin Water (2004)
Michael Jordan with Nike (1984)
Beyoncé with Pepsi (2012)
George Foreman with Salton Inc. for the Grill (1994)