Which innovative retail concept did Nike first introduce in 2018 that used smartphone technology to completely transform the in-store experience for athletes?

In the competitive world of sports retail, innovation has always been key to capturing market share. One particular product launch revolutionized how athletes shop for performance gear and changed the industry forever. This trivia question tests your knowledge of landmark moments in sports retail history that transformed the shopping experience for athletes and enthusiasts alike.

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Nike By You (formerly NIKEiD) digital customization stations
Nike App at Retail, allowing instant product information and checkout without waiting in line
Nike Pro Fit rooms with AI-powered size recommendations
Nike Performance Centers with in-store testing facilities