Which gaming company famously spray-painted graffiti advertisements on sidewalks and buildings for a major game launch, resulting in a $100,000+ fine but generating millions in publicity?

In the competitive world of gaming, advertising campaigns can make or break a product launch. Throughout gaming history, some marketing campaigns have become legendary for their innovation, impact, or controversy. This trivia question tests your knowledge of one of the most audacious and successful gaming advertising campaigns that changed industry marketing standards forever.

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Sony for God of War II's controversial goat sacrifice event
Microsoft for Halo 2's 'I Love Bees' alternate reality game
Rockstar Games for Grand Theft Auto IV's 'Rat Race' campaign
Sony for PlayStation 2's 'Shock and Awe' guerrilla marketing in several major US cities