Which presidential campaign was the first to implement a comprehensive 'microtargeting' strategy using consumer data to identify likely supporters?

Political campaigns have undergone dramatic technological evolution in recent decades. From basic TV ads to sophisticated data-driven targeting, the tools candidates use to connect with voters have transformed the electoral landscape. This poll tests your knowledge of a pivotal moment in political marketing history that changed how campaigns approach voter outreach and messaging strategy.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barack Obama's 2008 campaign
George W. Bush's 2004 re-election campaign
Bill Clinton's 1996 re-election campaign
Donald Trump's 2016 campaign