Which transportation company forever changed its brand identity with the advertising slogan 'We Try Harder' to acknowledge its second-place market position and turn it into a competitive advantage?

In the competitive transportation industry, advertising slogans can define a brand's identity and market position for decades. Some taglines have become so iconic that they've transformed how consumers perceive entire transportation segments. This trivia question challenges your knowledge of a particularly successful slogan that revolutionized how a major transportation company positioned itself against competitors and permanently changed its market perception.

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Avis Rent A Car
Greyhound Bus Lines
JetBlue Airways
Enterprise Rent-A-Car