Which retail brand pioneered the concept of 'retail architecture as marketing' by hiring renowned architects to design flagship stores that became tourist destinations in themselves?

The architectural landscape was forever changed when one particular retail brand decided to make their physical stores as iconic as their products. Their approach to store design became so influential that it has been studied in architecture schools worldwide and has redefined how retail spaces are conceptualized. Test your knowledge about this revolutionary retail-architecture fusion that changed both industries.

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Apple, with their first glass cube store designed by Bohlin Cywinski Jackson in New York
Nike, with their Niketown concept stores designed by Rem Koolhaas
Prada, with their 'epicenter' store in SoHo designed by Rem Koolhaas
IKEA, with their blue box stores designed by Gert Wingårdh