Which retail event in 2019 caused Kylie Cosmetics to sell out completely in under 24 hours, crashing their website multiple times and establishing a new benchmark for celebrity product launches?

In 2019, a young celebrity entrepreneur made retail history with a cosmetics brand that revolutionized the direct-to-consumer beauty market. Starting primarily as an online-only brand with limited pop-up experiences, this beauty empire demonstrated the power of social media marketing and influencer-driven retail. This trivia tests your knowledge of one of the most significant pop culture retail success stories of recent years.

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The launch of the Kylie Skin collection
The Kylie x Balmain makeup collaboration release at Paris Fashion Week
The Kylie Cosmetics Holiday Collection release
The Ulta Beauty exclusive in-store launch event