Which advertising technique was pioneered by 'The Phantom of the Opera' in the 1980s, revolutionizing Broadway marketing and becoming a standard practice for major productions?

Test your knowledge about the innovative advertising techniques that have transformed Broadway productions into global phenomena! The performing arts industry has developed unique marketing strategies to fill theater seats and create memorable brand experiences. From iconic slogans to groundbreaking campaigns, this trivia challenges you to recall some of the most effective advertising techniques that helped certain shows achieve legendary status.

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The iconic half-mask logo design that created a recognizable brand identity before audiences even saw the show
The first Broadway production to use social media influencers to promote ticket sales
Introduction of the rush ticket system where discounted tickets were sold on the day of performance
First production to offer a money-back guarantee if audiences weren't satisfied with the performance