Which innovative marketing campaign helped the Celestron NexStar telescope series become one of the best-selling computerized telescope lines for amateur astronomers?

The astronomy industry isn't just about scientific discovery—it's also about product development and marketing! Companies that manufacture telescopes, astronomy software, and educational materials compete in this niche but passionate market. This trivia question tests your knowledge about how a major astronomy product overcame marketing challenges to become a household name in the industry.

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The 'Universe in Your Backyard' campaign that offered free virtual star parties with professional astronomers with each purchase
The 'StarSense' campaign that highlighted its revolutionary auto-alignment technology making astronomy accessible to beginners
The 'Cosmic Guarantee' campaign that offered a 10-year warranty and lifetime technical support for all models
The 'Celebrity Skygazer' campaign featuring endorsements from Neil deGrasse Tyson and other famous astronomers