Which innovative marketing strategy helped Celestron revolutionize telescope sales in the early 2010s, making astronomy more accessible to casual stargazers?

The astronomy product market has seen remarkable evolution in recent decades. From basic telescopes to advanced home planetariums and space-themed merchandise, companies have employed various marketing strategies to capture consumer interest in the cosmos. This poll tests your knowledge about a groundbreaking marketing approach that transformed how astronomy products are sold to the general public.

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The "One Sky" campaign that donated a telescope to educational programs for each consumer purchase
The "NexStar" approach, introducing computerized GPS alignment systems with smartphone integration that simplified telescope setup
The "Cosmic Subscription Box" model, delivering monthly astronomy equipment and guides on a rental basis
The "Virtual Observatory" strategy, bundling physical telescopes with exclusive cloud-based image processing software