Which Broadway musical secured a record-breaking $9 million product endorsement deal with a cosmetics brand that created a themed makeup collection in 2003?

The performing arts world has seen some remarkable partnerships between productions and consumer products. These collaborations not only help fund ambitious theatrical projects but also extend the reach of performing arts into mainstream culture. From merchandise to promotional deals, these product endorsements have sometimes changed the trajectory of shows and created iconic marketing moments. Test your knowledge about one of the most financially successful product endorsements in Broadway history!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Wicked (with MAC Cosmetics)
The Lion King (with L'Oréal)
Hairspray (with Maybelline)
Phantom of the Opera (with Revlon)