Which athlete's endorsement deal is credited with saving a major athletic brand from near-bankruptcy in the 1980s, transforming it into a global powerhouse worth billions today?

Celebrity endorsements have transformed product marketing for decades, creating iconic partnerships between famous personalities and major brands. Some endorsements have been so successful they've revitalized struggling companies or created entirely new market categories. This trivia question explores one of the most financially impactful celebrity endorsements in retail history, which fundamentally changed how companies approach athlete partnerships.

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Michael Jordan with Nike
Tiger Woods with Titleist
Wayne Gretzky with CCM
Andre Agassi with Adidas