Which retail giant launched the 'Artisan Project' to showcase and preserve traditional cultural crafts from around the world through in-store demonstrations and dedicated retail spaces?

Traditional cultural crafts and heritage products are finding new life in modern retail. As consumers seek authentic, culturally significant items, retailers are developing innovative approaches to showcase these traditions while respecting their origins. This trivia question explores how one famous retailer has successfully bridged traditional craftsmanship with contemporary retail experiences to preserve and promote cultural heritage.

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West Elm (Williams-Sonoma)
IKEA
Pottery Barn
Crate & Barrel