Which gaming company strategically repositioned its mascot to appeal to a more mature audience in the early 2000s, deliberately shifting from a 'cute' character design to a more aggressive aesthetic?

Brand mascots have become iconic representatives in the gaming industry, often evolving alongside technological advancements. These virtual characters not only serve as marketing tools but often become cultural icons that transcend their original games. From platformer protagonists to FPS heroes, these mascots shape consumer perception and drive brand loyalty in unique ways. Test your knowledge about how gaming companies have leveraged their mascots for brand positioning in this challenging trivia question!

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Naughty Dog with Crash Bandicoot
Sony with Sackboy
Nintendo with Kirby
Sega with Sonic the Hedgehog