Which celebrity endorsement deal is credited with increasing Nike's market value from $800 million to over $5 billion within a decade of its 1984 launch?

Celebrity endorsements have transformed product marketing strategies across industries. When famous faces align with brands, the impact can be extraordinary—sometimes generating hundreds of millions in additional revenue. This trivia explores one of the most financially successful celebrity endorsement partnerships in retail history. Test your knowledge about this game-changing collaboration that redefined athlete endorsements and created a retail phenomenon that continues decades later.

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Michael Jordan's Air Jordan line
Serena Williams' signature collection
Tiger Woods' Nike Golf partnership
LeBron James' lifetime deal with Nike