Which music icon launched the Fenty Beauty brand in 2017, revolutionizing the cosmetics industry with its inclusive 40-shade foundation range and generating over $570 million in revenue during its first year?

Many celebrities have leveraged their fame to build impressive retail empires, transforming from entertainers to successful entrepreneurs. These celebrity-founded brands have revolutionized e-commerce trends and redefined consumer experiences. Some have achieved remarkable customer lifetime value by creating loyal fan-consumer bases. How well do you know which famous people are behind some of retail's most successful brands? Test your knowledge of the intersection between celebrity culture and retail business acumen!

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Rihanna
Beyoncé
Lady Gaga
Jennifer Lopez