Which basketball player's endorsement deal with Nike revolutionized celebrity product partnerships and led to the creation of the first athlete sub-brand?

Celebrity endorsements have become a cornerstone of modern marketing strategies, often transforming product popularity overnight. From athletic wear to beauty products, famous personalities lend their image and influence to brands, creating powerful associations in consumers' minds. This poll tests your knowledge about one of the most lucrative celebrity endorsement deals in history that fundamentally changed how brands partner with famous people.

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Shaquille O'Neal (Shaq Attaq)
Kobe Bryant (Nike Zoom Kobe)