In Montgomery Ward's 1997 rebranding effort before its eventual bankruptcy, which innovative store concept did they introduce that was later adopted by many modern retailers?

Montgomery Ward was one of America's retail pioneers, founded in 1872 as the world's first mail-order business. After dominating retail for decades alongside Sears, the company faced numerous challenges in the late 20th century. In 1997, Montgomery Ward made a significant attempt to rebrand and modernize its stores in a last-ditch effort to survive in the changing retail landscape. Test your knowledge about this historic retail revival attempt that ultimately couldn't save the once-mighty brand.

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