Which artist pioneered the 'visual album' concept as a brand storytelling technique with the surprise release of their self-titled album in 2013, changing how music is marketed?

Behind every iconic music brand lies a carefully crafted narrative that resonates with fans and shapes cultural moments. From album rollouts to artist personas, brand storytelling in the music industry has evolved dramatically in the digital age. This trivia question explores how one major artist revolutionized album marketing through innovative brand storytelling techniques. Test your knowledge of how music marketing creates emotional connections and cultural phenomena!

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Beyoncé, who released her self-titled visual album with no prior promotion, creating a new template for artist storytelling
Taylor Swift, who created elaborate Easter eggs and narrative connections between music videos on her 1989 album
Kanye West, who developed a minimalist visual aesthetic and exclusive listening events for his Yeezus album
Frank Ocean, who released Blonde alongside a visual companion piece called Endless to fulfill his label contract