Which retail innovation, introduced in 1965, dramatically changed Bible distribution and made scripture more accessible to younger audiences?

Throughout history, religious texts have been among the world's most widely distributed 'products.' The Bible, in particular, represents one of the most successful marketing phenomena in human history. This poll explores a fascinating retail innovation that revolutionized Bible distribution in the 20th century and made scripture more accessible to millions worldwide. Test your knowledge about this intersection of faith, publishing, and consumer behavior!

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