In which decade did 'omnichannel retailing' first emerge as a distinct business concept in the retail industry?

Test your knowledge of retail business strategy evolution! Omnichannel retailing has transformed how companies interact with customers across physical and digital touchpoints. This seamless integration strategy has become essential for modern retail success, but do you know when this revolutionary approach first emerged as a distinct business concept? Put your business and economics knowledge to the test!

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1990s, with the rise of early e-commerce platforms
2000s, following the dot-com bubble burst
2010s, with the proliferation of smartphones and tablets
1980s, during the early computerization of retail inventory systems