Which innovative marketing campaign was the first to win a Cannes Lions Grand Prix for effectively incorporating indigenous cultural traditions while avoiding cultural appropriation?

In today's globalized marketplace, many brands are incorporating cultural traditions into their marketing strategies to connect with consumers on a deeper level. Understanding how cultural heritage influences product design and marketing can provide valuable insights for brands seeking to honor traditions while appealing to modern consumers. Test your knowledge about a groundbreaking cultural marketing campaign that changed industry perceptions.

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Airbnb's "Made Possible by Hosts" campaign featuring Aboriginal Australian art and storytelling traditions (2019)
Coca-Cola's "Share a Coke" campaign with names in indigenous languages (2014)
Microsoft's "Te Kupu" app development with Māori communities to preserve language and traditions (2018)
Nike's "N7 Collection" featuring designs by Native American artists (2009)