Which gaming company created a fake religion called 'The Church of the New Epoch' as part of its controversial viral marketing campaign for a major 2004 release?

The gaming industry has seen some of the most innovative and boundary-pushing marketing campaigns in retail history. From elaborate ARGs (Alternate Reality Games) to real-world stunts that blurred the lines between virtual and reality, game publishers have continually redefined what's possible in product promotion. Test your knowledge about some of the most memorable marketing campaigns that changed how games reached their audiences and created cultural phenomena beyond the digital realm.

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Rockstar Games for Grand Theft Auto: San Andreas
Electronic Arts for The Sims 2
Eidos Interactive for Deus Ex: Invisible War
Vivendi Universal for Half-Life 2