When did retailers first widely adopt Geographic Information Systems (GIS) for market segmentation and store location planning?

Geographic data has revolutionized retail strategies worldwide. Location intelligence allows retailers to optimize store placements, understand regional preferences, and deliver hyper-local marketing campaigns. This poll tests your knowledge about a pivotal moment in the history of geo-retail that changed how businesses approach customer targeting and market segmentation. Can you identify when retailers first began systematically using geographic data to influence their expansion strategies?

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1960s - During the initial suburban shopping mall boom
1980s - When GIS technology became commercially available to businesses
2000s - With the rise of e-commerce and digital mapping
2010s - Following the widespread adoption of smartphones with GPS